Data analysis is becoming increasingly important in communication – it is now indispensable to success. The key is to structure data sets, ask the right questions, understand what the data is saying to visualise the interrelations effectively. furrerhugi works with various analytical tools for political communication and independently developed the PolitVisualiser to visualise data, facilitate the overview and show how everything fits together. It also works as an interactive chart and helps management committees to steer their public affairs management. furrerhugi’s Politoscope is also used by public affairs managers for monitoring purposes.