The Poya Bridge has become a contemporary landmark of the greater Fribourg area. furrerhugi organized the accompanying communication efforts for the Poya project in collaboration with the Civil Engineering Office and the Spatial Planning, Environment and Construction Directorate (RUBD) of the Canton of Fribourg - from the referendum to the pre-inauguration phase.
Communication measures:
- Communications to the population, information brochure in the context of the referendum.
- Public presentations
- Creation of the logo
- Conception, budgeting, and realization of an information pavilion
- Creation of various printed materials, such as a commemorative booklet
- Media conferences
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