5Gambit Disputes is a boutique law firm specializing in international dispute resolution. The firm positions itself independently and autonomously in the international market. 5Gambit Disputes was newly founded in 2023 with the aim of presenting itself as smart, proactive, and “un-Swiss” in its self-confidence.
The founders commissioned furrerhugi to provide them with communication and creative support during the start-up process. The focus was on developing a clear brand foundation: in a workshop based on the Golden Circle approach, we sharpened the firm's purpose, attitude, and positioning. Building on this, we developed the visual identity, including the logo, and implemented the brand identity in a new website. In addition, we took photos of the employees (in collaboration with photographer Lucia Hunziker), designed business cards, company presentations, and employee resumes, and developed invitations for various events.
5gambit.com