Public affairs is one of many communication instruments used by management. It is also part of “an organisation’s foreign policy”. A good public affairs strategy can evoke interest in a political theme – leading to relevance and ultimately to acceptance of an issue. In short: public affairs activities area wise and indispensable part of strategic management.
We see lobbying, the targeted influence on the legislative process through direct contact with politicians; representatives of the administration and government members, as one part of comprehensive public affairs management.
furrerhugi has come up with the Lobby Wheel to show the factors that contribute to successful lobbying.
Transparency has always been central to furrerhugi: we disclose our clients’ identities. The agency operates neutrally in terms of party politics and only accepts mandates from legitimate organisations and companies.