Annette Rubin has been in communications for over 20 years. Following four years at Bally Shoe Factories Ltd as a corporate communications assistant, she switched to an agency and has now been at furrerhugi as a consultant since 2009. She specialises in strategic planning, conception and implementation of projects in corporate communication, marketing, brand management, corporate design/corporate identity and events. Annette Rubin is an experienced project manager, who never loses sight of targets and critically questions processes, so they can be optimised at any time, thus ensuring compatibility with integrated communication.