Not only is Alexandra Hofer an experienced coordinator and organizer, she is also an experienced marketing and communications professional: she helped launch the start-up Brands Are Live AG, prior to which she worked for various advertising and communication agencies, including Blofeld and OgilvyOne. Alexandra was also responsible for the editorial content and promotions on the online channels at Radio 105.
Alexandra recently completed a master's degree in Leadership in Digital Communication at the Berlin University of the Arts (in cooperation with the University of St. Gallen) with a master's thesis on artificial intelligence (AI). She earned her bachelor's degree in business communication from the University of Applied Sciences in Zurich with a performance analysis of viral advertising campaigns. Digital communication is also a main focus of her work at furrerhugi.
In her free time, Alexandra Hofer indulges her epicurean passions. She is an enthusiastic cook and enjoys dining in exciting restaurants all over the world.