Not only is Alexandra Hofer an experienced coordinator and organizer, she has also many years of experience in project management: she co-founded the start-up Brands Are Live AG and previously worked at various advertising and communication agencies.
Alexandra Hofer completed a master's degree in Leadership in Digital Communication at the Berlin University of the Arts (in cooperation with the University of St. Gallen) with a master's thesis on artificial intelligence (AI). At furrerhugi she has a strong focus on the field of NewTech, especially on the areas of Blockchain, Artificial Intelligence and Web3.0. She follows the latest developments and uses her related knowledge and experience in the development of strategy, innovation and communication concepts with a lot of enthusiasm for the new technologies.