Our services

furrerhugi sees public affairs as both an instrument of corporate leadership and as part of an organization's external policy. It is an indispensable element of strategic management in the sense of duty of care.

An effective public affairs strategy can stimulate interest for a political issue and subsequently ensure its relevance, resonance and acceptance in the policy-making process. Furrerhugi creates new networks, enhances existing ones and provides all necessary communication tools.


Furrerhugi represents a modern practice of public affairs and declares openly with whom it works. The agency is neutral in terms of party affiliation. We collaborate with organizations and companies that are legally registered and legitimate. Extreme positions are not represented.

Our services:

  • Political Issue Monitoring and Reporting by using web applications
    • Politoscope: helps public affairs professionals by ensuring they do not miss anything in the flood of procedural requests and political deals, and by enabling them to anticipate new issues in a timely manner. politoscope.ch
    • PolitVisualiser: places the most important issues on an interactive graph according to their progress through the political process and how urgently action is required and makes it easier for management committees to strategically oversee their public affairs management.
    • Flyer
  • Networking
  • Lobbying
  • Political Campaigns
  • Election Campaigns

While executing the various public affairs measures we methodically and continually evaluate and update our very own lobby wheel:

furrerhugi-LobbyWheel©:

 

Phase 1:
Conception
Phase 1:
Conception

Any Public Affairs process begins with concept development. This entails thorough analysis of the starting position, followed by a definition of the lobbying strategy and the measures to be taken to reach the desired result. By using specific tools and processes, we can ensure that no aspect of the strategy is overlooked during this important stage.

Phase 2:
STAND-BY
LOBBYING
Phase 2:
STAND-BY
LOBBYING

For any lobbying activity, it is essential to have a professional monitoring tool. On behalf of our clients, we monitor and analyse political and media events at all political levels in Switzerland and the EU.

Another key aspect of stand-by lobbying is the active and regular cultivation of relationships with the relevant stakeholders in order to create relevance and resonance for our clients' interests.

Phase 3:
Operational
Lobbying
Phase 3:
Operational
Lobbying

We define lobbying as part of Public Affairs management and as the deliberate attempt to influence the legislative process through contact with parliamentarians, members of the administration and government, media professionals and alliance partners.

Phase 4:
EVALUATION
Phase 4:
EVALUATION

Analysis and evaluation of the lobbying process lead to valuable findings for future Issue and Stakeholder Monitoring and for Stakeholder Management.

Grafik

News

24 October 2018

Digital Public Affairs with furrerhugi

When it comes to digital public affairs, furrerhugi uses two trendsetting web applications for issue monitoring and reporting: "Politoscope" and "PolitVisualiser". The former was recently rebuilt after 10 years in use in October 2018; the latter was newly developed in 2017.

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